Registration confirmed
Step 1 done

YOU’RE IN.NOW FINDTHE IDEA.

1,00,000 others registered too. Most will submit a delivery app. Idea Factory is a card game for finding an idea nobody else has.

Play a round
The Idea Factory box, the startup ideas card game
Idea Factory

3 CARDS. 2 MINUTES.
1 COMPANY.

A real round, playable right here. No download, no signup.

IDEA
FACTORY
IDEA
FACTORY
IDEA
FACTORY

Deal 3 cards. Invent a company that uses all 3.

2:00
One way to play it

132 cards in the box

IT GETS LOUD.

Must use a robot. Must make a sound. Must fit in a pencil box. Strange rules, better ideas.

Swipe →

Three friends mid-pitch around a table during a round of Idea Factory

15 to 20 minutes a round.

Four players laying out a full grid of Idea Factory cards on a table

Alone? Flip 3, write 3 ideas, repeat.

The Idea Factory deck fanned out by colour around the box

Every idea is a WHO, a WHAT and a HOW.

The Idea Factory box held in one hand to show its size

Fits in a bag. Sets up in 30 seconds.

3 to 8 players · 15 to 20 minutes · age 10 and up

Unlocked because you registered

BRING IT TO THE TABLE.

₹699₹599

One box. Unlimited rounds. Plays long after the Ideathon ends.

Get Idea Factory · ₹599

Ships in 3 to 5 days · UPI, card, netbanking or COD

Before you ask

3 QUESTIONS.

Do I need this to compete?
No. Your entry is complete and costs nothing extra. This is for the hard part: finding an idea worth submitting.
Will it reach me in time?
Ships in 3 to 5 days across India. If your deadline is tighter, play the round above in the meantime. Same game.
Can I play alone?
Yes. Flip 3 cards, set 2 minutes, write 3 ideas, repeat. 30 ideas in half an hour.